The diagram above was inspired by a twitter exchange I had yesterday with Dan Novy about the relationship between canonical content, transmedia storytelling, and user-generated content (we also touched on how merchandising cuts across these three areas, something I’d like to explore in more detail later).
My transmedial musings continue over at Tyler Weaver’s Multi-Hyphenate blog, and the second of my three posts is now up.
The short series explores the idea that transmedia properties, especially collaborative ones that encourage audience contribution, need to include a certain degree of imperfection-as-incompleteness in their design. Audiences need a foundation and framework but also some blank space in order to meaningfully participate.
The second post looks at the MTV Valemont series and the #Cthalloween project, with comments from Nina Bargiel and Jay Bushman.
The third post will look at a final transmedia project that used imperfection to achieve the desired level of collaboration with audiences.
Tyler Weaver graciously allowed me to wax transmedial over at his Multi-Hyphenate blog, and the first of three posts is now up.
The short series explores the idea that transmedia properties, especially collaborative ones that encourage audience contribution, need to include a certain degree of imperfection-as-incompleteness in their design. Audiences need a foundation and framework but also some blank space in order to meaningfully participate.
The first post introduces this idea and includes a quote from Jeff Gomez at Starlight Runner Entertainment about how his company plans for audience participation.
The second and third posts will look at some examples of transmedia projects and how they used imperfection to achieve the desired level of collaboration with audiences.
Remix Fiction has posted a third installment of my interview series; this time Martin Aggett and I discuss Brain Candy, LLC’s collaborative commercial entertainment model.
Also, be sure to check out “The Making of Martin Aggett” project over at Wreck a Movie: http://www.wreckamovie.com/themakingofmartinaggett.
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