This monkey can type! http://thismonkeycantype.com (but his spelling's atrocious) Tue, 07 Sep 2010 22:31:25 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 My Multi-Hyphenate Guest Post on Transmedia Imperfection, part trois http://thismonkeycantype.com/2010/09/07/my-multi-hyphenate-guest-post-on-transmedia-imperfection-part-trois/ http://thismonkeycantype.com/2010/09/07/my-multi-hyphenate-guest-post-on-transmedia-imperfection-part-trois/#comments Tue, 07 Sep 2010 22:22:50 +0000 Scott Walker http://thismonkeycantype.com/?p=1105 My transmedial musings conclude over at Tyler Weaver’s Multi-Hyphenate blog, with the third and final in my series on “The Beauty of Imperfection in Transmedia.”

The short series explores the idea that transmedia properties, especially collaborative ones that encourage audience contribution, need to include a certain degree of imperfection-as-incompleteness in their design. Audiences need a foundation and framework but also some blank space in order to meaningfully participate.

The final post looks at Ken Eklund’s “World without Oil” project.

Humble thanks to Tyler for inviting me to wax transmedial at his blog, and I look forward to returning the favor this Friday, when he’ll be sharing his thoughts on storytelling at This Monkey Can Type!

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]]> http://thismonkeycantype.com/2010/09/07/my-multi-hyphenate-guest-post-on-transmedia-imperfection-part-trois/feed/ 0 Transmedia, Commercial Entertainment, and UGC http://thismonkeycantype.com/2010/09/02/transmedia-commercial-entertainment-and-ugc/ http://thismonkeycantype.com/2010/09/02/transmedia-commercial-entertainment-and-ugc/#comments Thu, 02 Sep 2010 22:09:42 +0000 Scott Walker http://thismonkeycantype.com/?p=1073

The diagram above was inspired by a twitter exchange I had yesterday with Dan Novy about the relationship between canonical content, transmedia storytelling, and user-generated content (we also touched on how merchandising cuts across these three areas, something I’d like to explore in more detail later).

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]]> http://thismonkeycantype.com/2010/09/02/transmedia-commercial-entertainment-and-ugc/feed/ 0 My Multi-Hyphenate Guest Post on Transmedia Imperfection, part deux http://thismonkeycantype.com/2010/08/31/my-guest-post-on-multi-hyphenate/ http://thismonkeycantype.com/2010/08/31/my-guest-post-on-multi-hyphenate/#comments Tue, 31 Aug 2010 13:55:12 +0000 Scott Walker http://thismonkeycantype.com/?p=1064 My transmedial musings continue over at Tyler Weaver’s Multi-Hyphenate blog, and the second of my three posts is now up.

The short series explores the idea that transmedia properties, especially collaborative ones that encourage audience contribution, need to include a certain degree of imperfection-as-incompleteness in their design. Audiences need a foundation and framework but also some blank space in order to meaningfully participate.

The second post looks at the MTV Valemont series and the #Cthalloween project, with comments from Nina Bargiel and Jay Bushman.

The third post will look at a final transmedia project that used imperfection to achieve the desired level of collaboration with audiences.

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]]> http://thismonkeycantype.com/2010/08/31/my-guest-post-on-multi-hyphenate/feed/ 0 My Multi-Hyphenate Guest Post on Transmedia Imperfection http://thismonkeycantype.com/2010/08/24/my-guest-post-at-multi-hyphenate/ http://thismonkeycantype.com/2010/08/24/my-guest-post-at-multi-hyphenate/#comments Tue, 24 Aug 2010 21:52:30 +0000 Scott Walker http://thismonkeycantype.com/?p=1052 Tyler Weaver graciously allowed me to wax transmedial over at his Multi-Hyphenate blog, and the first of three posts is now up.

The short series explores the idea that transmedia properties, especially collaborative ones that encourage audience contribution, need to include a certain degree of imperfection-as-incompleteness in their design. Audiences need a foundation and framework but also some blank space in order to meaningfully participate.

The first post introduces this idea and includes a quote from Jeff Gomez at Starlight Runner Entertainment about how his company plans for audience participation.

The second and third posts will look at some examples of transmedia projects and how they used imperfection to achieve the desired level of collaboration with audiences.

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