– musings by Scott Walker

Posts Tagged: PR


14
Apr 09

How Amazon Broke Occam’s Razor

The recent PR dust-up regarding Amazon’s delisting and re-tagging of various books (many of them falling in the LGBT lit genres) in their system that then caused those books to be far harder to find – and therefore buy – was a great PR lesson of what not to do (unless your goal is to make a lot of customers angry and create a really, really awful PR mess during a holiday weekend; if so Amazon FTW!). Continue reading →


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